Get More Traffic Through Blogging
If you run a business, you should be blogging. Everyone knows that, but why? Learn what blogging can do for your business, and why it's not as hard as you think. Are you fed up with people telling you...
View ArticleThe Successful Sales Letter Recipe
What will make your contacts sit up and take notice of your pitch? Learn some tricks of writing a successful sales letter. The Successful Recipe Is it really that hard to write a sales letter? Well,...
View ArticleSending Targeted Emails to Customers
For maximum effectiveness, you should be sending out targeted emails to your customers for different stages of their relationship with your business. Email Marketing is for Life OK, when I say for life...
View ArticleSEO – Don’t Fall For the Con
I don’t know about you, but every morning my inbox is crammed with junk mail offering everything from instant weight loss to new roofs. But more recently I have noticed an increase in emails from...
View ArticleHow to Extend the Life of Your Blog Posts
Extending the shelf life of your blogs is essential if you want to maintain their usefulness as lead generators. So, to help you out, here are 6 tips to extend their life. You already know the power of...
View ArticleGetting Your Newsletter Right Every Time
Regular newsletters are a godsend to your business. They allow you to communicate regularly with your customers, giving them a gentle reminder once a month that you’re there, ready and waiting to help...
View ArticleIs Your Business One of a Kind?
The answer to that should be ‘yes’. After all, you have to stand out from your competitors if you want to grab the attention of potential customers. What is it that makes your business unique? If...
View ArticleMake an Impact With Your About Us Page
Believe it or not, customers actually do read the "About Us" page on your website. Make the most of this space by detailing what it is your customers really want to know: Who you are, what you do, and...
View ArticleWhat's the Point of Content Generation?
Most businesses know they're supposed to be blogging or producing content, but who has the time? And what is it worth anyway? This article provides some insights on the necessity of content generation....
View ArticleWrite Like a Pro with These 10 Tips
A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text appears...
View ArticleIsn’t it Time You Diversified your Traffic?
Are you struggling to regain traffic after being hit with a Google algorithm update? The fault is not with Google, but rather your reliance on search engine traffic and negligence of other aspects of...
View ArticleThe Purpose of Newsletters: Focus on Building Relationships
What's the point of sending out newsletters? It can draw attention to your website and build brand awareness, but the most important reason is to build relationships with your clients or customers. Get...
View ArticleThe Definitive Guide to SEO Copywriting
There are dozens of websites or companies trying to sell you the "secret" to good SEO copy, however, the answer may be simpler than you think. Read on to find all the "tricks" you'll ever need to know...
View Article12 Common Blogging Mistakes to Avoid
By now you know you should be blogging, but it isn't as easy as throwing up some words on the online world and expecting to get readers and traffic. Learn from those who have gone before you and avoid...
View ArticleWhat is The Optimum Keyword Number?
Many people mistakenly believe "keyword optimization" means "stuffing as many keywords as possible into my page". This is certainly not the best way to optimize! To learn the best methods of optimizing...
View ArticleIs Your Website Copywriting Selling Your Business?
Your website isn't a placeholder for you to publish whatever you feel like. It's yet another opportunity to sell your services to your customer. Here's what your website should look like. I could have...
View ArticleThe Evolution of SEO Copywriting
SEO is all about keywords, right? Wrong! If you're still focused on keywords in your copy, you are behind the times. Learn what matters now in the world of SEO copywriting. Once upon a time SEO...
View ArticleDot-to-Dot Marketing: Creation, Engagement & Visibility
Want to take your marketing efforts to the next level? You've got to connect the dots between content creation, social engagement and search visibility. Dot-to-dots were great, weren’t they? I used to...
View ArticleRemove the Barriers to Blogging
Blogging is a bit like housework, or lawn mowing, you know it needs to be done, but you can always find something more interesting to do. But if you want people to sit up and take notice of you and...
View ArticleCreate an Impact With Your Landing Page
The Internet is crammed with landing pages for all manner of goods and services. Sadly, most of them are terrible. Here's how to make yours NOT terrible. You might even say it is good! We've all seen...
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